What is MicroStrategy

Founded: 1989

MicroStrategy (NASDAQ:MSTR) is a world-leading enterprise analytics platform and the largest public company holder of Bitcoin under the guidance of co-founder Michael Saylor.

The company provides Business Intelligence (BI) & Analytics Solutions across various industries such as retail, healthcare and the public sector.

In more recent times, Microstrategy is probably better known for its position in Bitcoin guided by ex-CEO and now executive chairman Michael Saylor.

Saylor announced in a quarterly earnings call in 2020 that the company would be looking to invest in assets to reduce its cash holdings. Saylor, cited concerns about the company's declining returns from cash, weakening dollar and other global macro-economic factors for the strategy. In August of that year, MicroStrategy purchased $250 million dollars worth of Bitcoin, netting them 21,454 bitcoin. This continued later in the year with them accumulating nearly double.

As of the end of 2022, MicroStrategy holds 132,500 BTC making them the largest public company holders of the asset.

Unfortunately for MicroStrategy the value of Bitcoin then proceeded to drop. It has been rumoured that several times in the 2021 bear market that MicroStrategy was close to being margin-called, however, they doubled down and provided more margin and acquired more Bitcoin during this period.

Without a doubt, whatever happens, MicroStrategy will go down in the history books for their belief in Bitcoin.